Project-Based Learning Transforms Classroom into Real Design Battleground! BU Students Win Hearts of S&P Executives with Creative Masterpieces

School of Fine and Applied Arts, in collaboration with S&P Syndicate Public Company Limited (S&P), organized the "BLUECUP BRAND REVITALIZATION"

Wed, 28 May 2025 | 2320 views

Project-Based Learning Transforms Classroom into Real Design Battleground! BU Students Win Hearts of S&P Executives with Creative Masterpieces

School of Fine and Applied Arts, in collaboration with S&P Syndicate Public Company Limited (S&P), organized the "BLUECUP BRAND REVITALIZATION" competition to design mascots and logos for the BLUECUP brand through a Project-based Learning initiative. This competition was conducted as part of the ACI216 Design Concept course for second-year students in the Art and Design program at the Faculty of Fine and Applied Arts.

The judging ceremony and award presentation for the BU x S&P project was attended by executive committee members from S&P Syndicate Public Company Limited, including Mr. Warit Silaon (Project Manager), Ms. Porntippa Sujaritgijpaisarn (Assistant Marketing Director), and Mr. Saran Ekarungrueang (Marketing Manager). Also present were executives from Bangkok University: Dr.Thirapon Wongsaardsakul (Assistant to the President for Academic Affairs ) and Asst. Prof.Tan Pitiyanuwat (Associate Dean, School of Fine and Applied Arts), who participated in the opening ceremony.

From 22 design works that advanced to the final round, 4 works received awards:

Ms. Palida Teeronvekhin - Winner of the First Prize

Ms. Apisara Chonsaktraku - First Runner-up

Ms. Priyakorn Kaewmoon - Second Runner-up

Ms. Pimvipa Pongworakittikul - Honorable Mention

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School of Fine and Applied Arts at Bangkok University continues to promote sustainable fashion concepts while empowering the potential of emerging designers through the project “RE-LIFE FABRIC: BU x JASPAL GROUP SUSTAINABLE COLLABORATION 2026.” This initiative is a collaboration between the Fashion Design Program, Faculty of Fine and Applied Arts, and JASPAL GROUP, one of the region’s leading fashion and lifestyle companies. The project provides students with an opportunity to creatively repurpose high-quality leftover fabrics from the production processes of brands under JASPAL GROUP into contemporary fashion products. Guided by the principles of resource efficiency and environmental responsibility, the project forms part of the Fashion Management & Entrepreneurship course. Third-year Fashion Design students gain hands-on experience working with a leading fashion company while developing their analytical, creative, and design skills under real-world material constraints. This reflects Bangkok University’s Practical Learning approach, which aims to strengthen creativity, management capabilities, and sustainability awareness within the fashion industry.

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