Learning from Professionals in the Integrated 4P's Marketing Project - Featured Stories - School of Business Administration | Bangkok University

Learning from Professionals in the Integrated 4P's Marketing Project

The School of Business Administration, Department of Marketing organized the "Integrated 4P's Marketing Project".

Tue, 15 Oct 2024 | 6761 views

Learning from Professionals in the Integrated 4P's Marketing Project

The School of Business Administration, Department of Marketing organized the "Integrated 4P's Marketing Project". The event was honored by the presence of Kahnin Leepipat, Senior Marketing Manager from Royal Foods Company Limited, who delivered a special lecture shared knowledge and experience in 4P's marketing with the students, while also providing real business challenges for students to practice, enabling them to understand the application of marketing principles in real-world situations and preparing them to become professional marketers in the future.

The project was opened by Dr.Krairoek Pinkaeo, Dean, School of Business Administration. Dr.Thanakit Vongmahasetha, Chairperson, Marketing Department, along with Ajarn Yaowaluk Aekphitoon, Ajarn Oran Lertsaknarin, Ajarn Piyathida Thathong, and Ajarn Suwicha Wittayakom, welcomed the guest speaker and took responsibility for the project.

Featured Stories

School of Business Administration hosted the closing event of the Advertising Mastermind Challenge, 3rd edition (AMC 3), in an intense and energy-filled atmosphere driven by the next generation of talent. Following more than four months of student development, the closing ceremony and Final Pitching stage were held at The Banquet seminar room, 5th floor, Building A5, Bangkok University.

BU Hosts AMC 3 Closing Event, Showcasing Students' Final Pitching Skills to Build Next-Generation AI Marketers Ready for the Real Job Market

Students presented advertising campaigns based on real briefs from global brands, gaining hands-on AI and digital marketing skills ready for immediate use

School of Business Administration signed a Memorandum of Understanding (MoU) with Midea Products (Thailand) Co., Ltd. to promote practical learning and create opportunities for students to develop skills for the real business world. The signing ceremony was attended by Dr.Krairoek Pinkaeo, Dean, School of Business Administration; Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration; and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, alongside Khun Priska Nana, HR Manager, and Khun Wiwatchai Siritawon, Marketing Manager of Midea Products (Thailand) Co., Ltd.

Business Meets Education —School of Business Administration Partners with Midea Products to Develop Students for the Digital Age

Exchange knowledge and modern business perspectives

Management Program, Logistics and Supply Chain Management (Digital Commerce Logistics) Program, and International Business Management Program, School of Business Administration, in collaboration with Aware Group, organized the "BU x Aware Group" project — a Project-Based Learning initiative integrating Sustainable Development Goals (SDGs) as part of the business challenge framework. The event was held at Pongtip Meeting Room 1, 9th Floor, Building C2, Bangkok University.

School of Business Administration X Aware Group to Launch Project-Based Learning Business Planning Competition

Empowering students to think analytically, plan strategically, and solve real-world business challenges

Admission

School of Business Administration

The Programs Available for Admission

Marketing
สาขาวิชาการตลาด

Finance
สาขาวิชาการเงิน

Management
สาขาวิชาการจัดการ

International Business Management
สาขาวิชาการจัดการธุรกิจระหว่างประเทศ

Logistics and Supply Chain Management
สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน

Digital Marketing
สาขาวิชาการตลาดดิจิทัล

International Business Management (Chinese Business)
สาขาวิชาการจัดการธุรกิจระหว่างประเทศ (มุ่งเน้นธุรกิจจีน)

Financial and Investment Planning
สาขาวิชาการวางแผนการเงินและการลงทุน

Digital Marketing (Digital Entrepreneur & Brand Influencer)
สาขาวิชาการตลาดดิจิทัล มุ่งเน้นเจ้าของธุรกิจดิจิทัลและแบรนด์อินฟลูเอนเซอร์

Logistics and Supply Chain Management (Digital Commerce Logistics)
สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน มุ่งเน้นดิจิทัลคอมเมิร์ซโลจิสติกส์

Master of Business Administration
สาขาบริหารธุรกิจ

Preparation

With a cumulative GPA of 4 more semesters, you can apply for admission immediately.

Scholarship available

For Thai Student Loan

Admission Center, A8 Building, 2nd Floor, Bangkok University

9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120

Tel.

02 407 3888 ext. 2640

Fax

02 407 3999