BUBUS X Erawon Strategic Media Plan: Integrated Digital Marketing Learning Experience - Featured Stories - School of Business Administration | Bangkok University

BUBUS X Erawon Strategic Media Plan: Integrated Digital Marketing Learning Experience

Practical experience in developing comprehensive integrated marketing plans

Wed, 01 Oct 2025 | 1624 views

BUBUS X Erawon Strategic Media Plan: Integrated Digital Marketing Learning Experience

Marketing Department, School of Business Administration (BUBUS) organized the opening ceremony of the "BUBUS X Erawon Strategic Media Plan" project, an integrated teaching initiative that combines knowledge from two key marketing courses: MK428: Digital Marketing and MK326: Advertising and Agency Management. This project aims to provide students with practical experience in developing comprehensive integrated marketing plans.

The opening ceremony was honored by the presence of Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration, who presided over the event and welcomed participants. The ceremony also featured K. Chairat Wattanachotiwat, Brand Management Director from I.C.C. International PCL., who served as a guest speaker and presented a marketing plan competition brief to students, providing them with direct experience from real-world marketing professionals.

This project is supervised by A.Oran Lertsaknarin and Asst. Prof.Dr.Khomson Tunsakul, faculty members of the Marketing Department, Schoolof Business Administration. The project aims to serve as a vital platform for developing students' skills in strategic media planning, digital marketing, and advertising campaign management, preparing them for their future careers in the industry.

Featured Stories

School of Business Administration hosted the closing event of the Advertising Mastermind Challenge, 3rd edition (AMC 3), in an intense and energy-filled atmosphere driven by the next generation of talent. Following more than four months of student development, the closing ceremony and Final Pitching stage were held at The Banquet seminar room, 5th floor, Building A5, Bangkok University.

BU Hosts AMC 3 Closing Event, Showcasing Students' Final Pitching Skills to Build Next-Generation AI Marketers Ready for the Real Job Market

Students presented advertising campaigns based on real briefs from global brands, gaining hands-on AI and digital marketing skills ready for immediate use

School of Business Administration signed a Memorandum of Understanding (MoU) with Midea Products (Thailand) Co., Ltd. to promote practical learning and create opportunities for students to develop skills for the real business world. The signing ceremony was attended by Dr.Krairoek Pinkaeo, Dean, School of Business Administration; Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration; and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, alongside Khun Priska Nana, HR Manager, and Khun Wiwatchai Siritawon, Marketing Manager of Midea Products (Thailand) Co., Ltd.

Business Meets Education —School of Business Administration Partners with Midea Products to Develop Students for the Digital Age

Exchange knowledge and modern business perspectives

Management Program, Logistics and Supply Chain Management (Digital Commerce Logistics) Program, and International Business Management Program, School of Business Administration, in collaboration with Aware Group, organized the "BU x Aware Group" project — a Project-Based Learning initiative integrating Sustainable Development Goals (SDGs) as part of the business challenge framework. The event was held at Pongtip Meeting Room 1, 9th Floor, Building C2, Bangkok University.

School of Business Administration X Aware Group to Launch Project-Based Learning Business Planning Competition

Empowering students to think analytically, plan strategically, and solve real-world business challenges

Admission

School of Business Administration

The Programs Available for Admission

Marketing
สาขาวิชาการตลาด

Finance
สาขาวิชาการเงิน

Management
สาขาวิชาการจัดการ

International Business Management
สาขาวิชาการจัดการธุรกิจระหว่างประเทศ

Logistics and Supply Chain Management
สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน

Digital Marketing
สาขาวิชาการตลาดดิจิทัล

International Business Management (Chinese Business)
สาขาวิชาการจัดการธุรกิจระหว่างประเทศ (มุ่งเน้นธุรกิจจีน)

Financial and Investment Planning
สาขาวิชาการวางแผนการเงินและการลงทุน

Digital Marketing (Digital Entrepreneur & Brand Influencer)
สาขาวิชาการตลาดดิจิทัล มุ่งเน้นเจ้าของธุรกิจดิจิทัลและแบรนด์อินฟลูเอนเซอร์

Logistics and Supply Chain Management (Digital Commerce Logistics)
สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน มุ่งเน้นดิจิทัลคอมเมิร์ซโลจิสติกส์

Master of Business Administration
สาขาบริหารธุรกิจ

Preparation

With a cumulative GPA of 4 more semesters, you can apply for admission immediately.

Scholarship available

For Thai Student Loan

Admission Center, A8 Building, 2nd Floor, Bangkok University

9/1 Moo 5 Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120

Tel.

02 407 3888 ext. 2640

Fax

02 407 3999