School of Business Administration organized the 24th BU-IBCP in Collaboration with JIAN CHA - Featured Stories - School of Business Administration | Bangkok University

School of Business Administration organized the 24th BU-IBCP in Collaboration with JIAN CHA

Opening opportunities for students to compete in presenting global business plans, with scholarships totaling 20,000 Baht awarded to winners

Wed, 06 May 2026 | 89 views

School of Business Administration organized the 24th BU-IBCP in Collaboration with JIAN CHA

International Business Management Department, School of Business Administration, organized the 24^thBU International Business Consulting Program (BU-IBCP) in collaboration with Jian Cha Co., Ltd., a producer and distributor of tea under the JIAN CHA brand, with branches across Thailand and internationally.

The program was honored by an executive team from Jian Cha Co., Ltd., led by K.Oranitcha Khamphlap, International Marketing Manager, and K.Thamon Sawangnet, Graphic Designer and Branding Assistant Manager, who served as judges for student projects from IB434: International Business in Latin American Countries and IB449: Global Business and Innovation. The business challenge topic was "JIAN CHA: From Flavor Creation to Global Market Connection (Asia, Europe, & LATAM)." Scholarships totaling 20,000 Baht were awarded to the winning team and finalists. Additionally, JIAN CHA products were distributed to all participating students.

The event was welcomed by A.Vajirawit Siripiyaphat, Chairperson, International Business Management Department, School of Business Administration. The program was supervised by A.Sumet Jirakasemwat, Instructor in the International Business Management Department, School of Business Administration.

Featured Stories

School of Business Administration hosted the closing event of the Advertising Mastermind Challenge, 3rd edition (AMC 3), in an intense and energy-filled atmosphere driven by the next generation of talent. Following more than four months of student development, the closing ceremony and Final Pitching stage were held at The Banquet seminar room, 5th floor, Building A5, Bangkok University.

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School of Business Administration signed a Memorandum of Understanding (MoU) with Midea Products (Thailand) Co., Ltd. to promote practical learning and create opportunities for students to develop skills for the real business world. The signing ceremony was attended by Dr.Krairoek Pinkaeo, Dean, School of Business Administration; Asst. Prof.Dr.Nisit Manotungvorapun, Associate Dean, School of Business Administration; and Dr.Kittipoom Supamontri, Director, Digital Marketing Program, alongside Khun Priska Nana, HR Manager, and Khun Wiwatchai Siritawon, Marketing Manager of Midea Products (Thailand) Co., Ltd.

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Exchange knowledge and modern business perspectives

Management Program, Logistics and Supply Chain Management (Digital Commerce Logistics) Program, and International Business Management Program, School of Business Administration, in collaboration with Aware Group, organized the "BU x Aware Group" project — a Project-Based Learning initiative integrating Sustainable Development Goals (SDGs) as part of the business challenge framework. The event was held at Pongtip Meeting Room 1, 9th Floor, Building C2, Bangkok University.

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School of Business Administration

The Programs Available for Admission

Marketing
สาขาวิชาการตลาด

Finance
สาขาวิชาการเงิน

Management
สาขาวิชาการจัดการ

International Business Management
สาขาวิชาการจัดการธุรกิจระหว่างประเทศ

Logistics and Supply Chain Management
สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน

Digital Marketing
สาขาวิชาการตลาดดิจิทัล

International Business Management (Chinese Business)
สาขาวิชาการจัดการธุรกิจระหว่างประเทศ (มุ่งเน้นธุรกิจจีน)

Financial and Investment Planning
สาขาวิชาการวางแผนการเงินและการลงทุน

Digital Marketing (Digital Entrepreneur & Brand Influencer)
สาขาวิชาการตลาดดิจิทัล มุ่งเน้นเจ้าของธุรกิจดิจิทัลและแบรนด์อินฟลูเอนเซอร์

Logistics and Supply Chain Management (Digital Commerce Logistics)
สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน มุ่งเน้นดิจิทัลคอมเมิร์ซโลจิสติกส์

Master of Business Administration
สาขาบริหารธุรกิจ

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