No Chinese Language Proficiency Required

China is a major country in terms of economics, history, and culture. It is therefore an essential knowledge in the world today. The Chinese Business Program enhances Chinese language proficiency in all four areas in accordance with the HSK Chinese Language Proficiency Test Standards for students. This is done by strengthening specialized Chinese language skills, supplemented by practical projects that combine knowledge from the private sector, including business, marketing, tourism, and other related industries. The program aims to produce personnel who are proficient in communicating between Thai and Chinese cultures.

Students can select a double degree program to study in China with partner universities, where they can study for one semester or two years and obtain two degrees, or they can choose to study at Bangkok University for the duration of the program.

Why study this major?

Learn all dimensions of China, both broadly and deeply.Choose the track according to your interests in all areas: China-International Trade, China Digital Marketing or Travel Industry.Basic Chinese language proficiency course for those with no foundation.Enhance Chinese language skills for business negotiations and trade culture.Collaboration with Chinese government-private sector agencies that support international trade and product distribution channels.Collaboration with the Chinese Business Association, more job opportunities.Instructors who are experts in Chinese business from reputable partner companies.Learn through project-based learning with top industry partners.Focus on modern Chinese business innovation and trade and investment technology with China.Various project activities and special projects.Learn and work with Chinese friends.Collaboration with prestigious universities in China.Opportunity to intern during study.Can graduate within 3.5 years.

Additionally, our program can be taken without prior Chinese language proficiency. We will provide foundation courses before the start of the actual program. Those with no prior foundation will learn all four areas of Chinese language proficiency, listening, speaking, reading, and writing, in accordance with the levels according to the HSK Chinese Language Proficiency Test Standards from Chinese and Thai teachers. There will be a Thai advisor starting from the first year. For those who already have a basic knowledge of Chinese, they can submit the results of the HSK Chinese Language Proficiency Test at level 3 or higher without having to take the foundation course.

Your Gateway to China–ASEAN Business Opportunities

The BBA Chinese International Program (CH-EN) is a dynamic bilingual business program designed to prepare students for the growing economic opportunities between China and ASEAN. Delivered in approximately 70% Chinese and 30% English, the program combines international business knowledge, communication skills, creativity, and industry experience in a fast-track 3-year format.

Why Choose This Program?

Bilingual Chinese-English learning environmentStrong China–ASEAN business focusIndustry-oriented and career-focused curriculumIntegration of business, creativity, and communicationFast-track 3-year degreeInternship and cooperative education opportunities

Concentration Tracks

Students can explore areas such as:

International BusinessMarketingLogistics & Supply ChainCreative Commerce & Cultural ManagementEntertainment & Lifestyle Management

What You Will Learn

Students develop strong business and communication skills in:

International Marketing & Trade StrategiesCreative Commerce & Cultural MarketingEntrepreneurial MarketingBusiness Storytelling & CommunicationExport & Import ManagementDesign Thinking for Business InnovationArtist Management & Content Business

Career Readiness Focus

The program is designed to progressively develop students from foundational business knowledge to professional practice through:

Real-world projectsInternship opportunitiesIndustry exposureCommunication and leadership developmentCross-cultural learning experiences

Career Opportunities

Graduates can pursue careers such as:

International Business CoordinatorMarketing ExecutiveDigital Marketing SpecialistLogistics & Supply Chain OfficerBusiness Development ExecutiveCreative Project CoordinatorEntertainment & Lifestyle Business Executive

Why Study at Bangkok University?

Bangkok University offers a highly creative and international learning environment where students gain practical experience, multicultural exposure, and industry connections. The CH-EN program uniquely combines business, language, creativity, and cultural understanding to prepare graduates for future regional and global careers.