Bachelor of Business Administration Program (Bilingual Program)
Your Gateway to China–ASEAN Business Opportunities
The BBA Chinese International Program (CH-EN) is a dynamic bilingual business program designed to prepare students for the growing economic opportunities between China and ASEAN. Delivered in approximately 70% Chinese and 30% English, the program combines international business knowledge, communication skills, creativity, and industry experience in a fast-track 3-year format.
Why Choose This Program?
- Bilingual Chinese-English learning environment
- Strong China–ASEAN business focus
- Industry-oriented and career-focused curriculum
- Integration of business, creativity, and communication
- Fast-track 3-year degree
- Internship and cooperative education opportunities
Concentration Tracks
Students can explore areas such as:
- International Business
- Marketing
- Logistics & Supply Chain
- Creative Commerce & Cultural Management
- Entertainment & Lifestyle Management
What You Will Learn
Students develop strong business and communication skills in:
- International Marketing & Trade Strategies
- Creative Commerce & Cultural Marketing
- Entrepreneurial Marketing
- Business Storytelling & Communication
- Export & Import Management
- Design Thinking for Business Innovation
- Artist Management & Content Business
Career Readiness Focus
The program is designed to progressively develop students from foundational business knowledge to professional practice through:
- Real-world projects
- Internship opportunities
- Industry exposure
- Communication and leadership development
- Cross-cultural learning experiences
Career Opportunities
Graduates can pursue careers such as:
- International Business Coordinator
- Marketing Executive
- Digital Marketing Specialist
- Logistics & Supply Chain Officer
- Business Development Executive
- Creative Project Coordinator
- Entertainment & Lifestyle Business Executive
Why Study at Bangkok University?
Bangkok University offers a highly creative and international learning environment where students gain practical experience, multicultural exposure, and industry connections. The CH-EN program uniquely combines business, language, creativity, and cultural understanding to prepare graduates for future regional and global careers.